It's that time of year again, and this year's Painkiller Cup merchandise is our best yet. We've expanded the lineup with fresh styles and new colorways that capture the spirit of this cult-favorite graphic. Every piece is designed to be worn, loved, and lived in, long after January 17th.
Get yours before they're gone!
Discover HIHO, your passport to ultimate island cool. Our distinctive collections are crafted from quality materials and timeless styles that embody the vibrant life of the British Virgin Islands. Take HIHO along on your next sun-soaked adventure in our signature UPF50 Sun Shirts, natural linen, and breezy dresses!
Men's Shirts
Men's UPF50 Sun Shirts
Women's Beach Dresses
Women's Shorts, Pants & Skirts
Women's Tops
